DECODING GEN Z

101 Lessons Generation Z Will Teach Corporate America, Marketers & Media

From Author and Speaker, Mark Beal

DECODING GEN Z

101 Lessons Generation Z Will Teach Corporate America, Marketers & Media

From Author and Speaker,  Mark Beal

“For marketers starting to explore how to engage Generation Z, Decoding Gen Z offers actionable insights directly from Gen Zers.”

Antonia Attardo
Rutgers University, Class of 2019

Marketers, media and employers – are you fluent in Gen Z?

If not, this book, which was written in collaboration with more than 50 Gen Zers ranging from high school freshman to recent college graduates, ages 13 to 23, is intended to help and prepare you for Generation Z which comprises approximately 65 million individuals in the United States.

The lessons provide insights into topics ranging from Gen Z’s social media habits and the types of content they produce and consume to how they want brands and marketers to engage them and what they are looking for with respect to culture and mentorship when it comes to internships and jobs.

What You’ll Learn

Decoding Gen Z is comprised of 101 pithy lessons Gen Z wanted to share. The lessons provide insights into...

The Dope on Tech, Apps & Social Media

So, what exactly are Gen Zers doing on their mobile phones for so many hours a day? Just about everything. Learn what’s in and what’s out.

The Wave for Brand Marketers

Unlike previous generations, Gen Z is taking an active interest in how brands are marketing themselves. Are you riding the wave or drowning?

Peeping the Gen Z Tweet on Trends & Topics

Gen Z will not follow the traditional path of older generations, from graduation to marriage, they’re blazing their own path. Get the scoop on where they’re headed.

Spilling the Tea on Gen Z at the Workplace

While previous generations in their first job out of college may have put their heads down and did what they were asked or told, Gen Z wants more. Learn how to deliver the WHY.

The topics ranging from Gen Z’s social media habits and the types of content they produce and consume to how they want brands and marketers to engage them and what they are looking for with respect to culture and mentorship when it comes to internships and jobs.

Meet Mark Beal

Since 2013, Mark Beal has served as an adjunct professor in the School of Communication at Rutgers University in New Brunswick, New Jersey. He also teaches and collaborates with Gen Zers at Montclair State University. He has designed and taught 300 and 400 level courses including Media, Marketing and Communication; Leadership in Groups & Organizations; Principles of Public Relations; and Message Design for Public Relations. During that time, he has taught more than 1,000 students and mentored many more across the nation. It was these students who inspired Mark to write his first book, 101 Lessons They Never Taught You In College, which was published in 2017 and is available for purchase on Amazon. The book serves as a guide for students as they navigate the transition from college to a career. In 2018, he collaborated with many of his students to author 101 Lessons They Never Taught You In High School About Going To College.

Mark brings his 101 lessons to life via his podcast series, 101 Lessons in Leadership. In each podcast episode, Mark interviews a leader and delves into the mentors who inspired them as well as the lessons in leadership and life that they share with their current followers. The podcast episodes can be listened to for free by simply going to www.101lessonspodcast.com.

Aside from teaching, Mark has developed and executed award-winning public relations and marketing campaigns for some of the most recognizable brands for the past 25 years. His marketing work has taken him to the Olympic Games, Super Bowl, World Series, US Open and “on tour” with The Rolling Stones.

Meet Mark Beal

Since 2013, Mark Beal has served as an adjunct professor in the School of Communication at Rutgers University in New Brunswick, New Jersey. He also teaches and collaborates with Gen Zers at Montclair State University. He has designed and taught 300 and 400 level courses including Media, Marketing and Communication; Leadership in Groups & Organizations; Principles of Public Relations; and Message Design for Public Relations. During that time, he has taught more than 1,000 students and mentored many more across the nation. It was these students who inspired Mark to write his first book, 101 Lessons They Never Taught You In College, which was published in 2017 and is available for purchase on Amazon. The book serves as a guide for students as they navigate the transition from college to a career. In 2018, he collaborated with many of his students to author 101 Lessons They Never Taught You In High School About Going To College.

Mark brings his 101 lessons to life via his podcast series, 101 Lessons in Leadership. In each podcast episode, Mark interviews a leader and delves into the mentors who inspired them as well as the lessons in leadership and life that they share with their current followers. The podcast episodes can be listened to for free by simply going to www.101lessonspodcast.com.

Aside from teaching, Mark has developed and executed award-winning public relations and marketing campaigns for some of the most recognizable brands for the past 25 years. His marketing work has taken him to the Olympic Games, Super Bowl, World Series, US Open and “on tour” with The Rolling Stones.

“Decoding Gen Z should be required reading for all employers who plan to hire college graduates over the next decade.”

Quinn Heinrich
Loyola Marymount University, Class of 2018

Z-Talks | Bring in the Gen Z experts

Mark Beal has a proprietary panel of Gen Zers across the nation who are available to bring this book to life via a series of “Z Talks” to companies, organizations and associations in which they will deliver real-time information and insights that can inform your next campaign, content marketing production or workplace culture initiative.

For details, call +1.848.992.0391, email markbeal@markbealmedia.com or contact Mark below

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